Qatar Airways flies into the Metaverse With QVerse

QVerse was developed using Epic Games’ Unreal Engine

Qatar Airways has launched Qverse, with MetaHuman cabin crew, a high-fidelity 3D human model named ‘Sama’, whose name means ‘sky’ in Arabic.

QVerse is a unique virtual reality experience that Qatar Airways has created for visitors to the airline’s website.

Together with Neutral Digital, a technology company providing immersive sales and marketing platforms, the airlines has been working over the past one year to build QVerse.

Users of QVerse can now virtually tour the premium check-in area of Doha’s Hamad International Airport and cabins of the airline’s aircraft — including Business Class Qsuite — through their personal electronic devices, with ‘Sama’ presenting the unique features in the cabins through a narrated script.

QVerse was developed using Epic Games’ Unreal Engine, an advanced real-time 3D creation tool, and MetaHuman Creator, a cloud-based app for creating high-fidelity digital humans.

“With physical boundaries beginning to be challenged by the metaverse on an increasingly larger scale, it is exciting to embrace a technology that enables all travel enthusiasts to enjoy a unique immersive experience of our award-winning products and services,” said Qatar Airways Group Chief Executive Akbar Al Baker.

“We are constantly looking to adopt and introduce novel technologies that enhance our passengers’ complete journey.”