TMB has launched its exclusive NFT collection with Theta Labs for The Pet Collective, one of the largest animal-based media brands in the world with over 47 million social followers and the largest pet account on TikTok.
The collectibles are available for purchase on Theta Lab’s premiere video and entertainment marketplace ThetaDrop.
The drop follows the success of TMB and Theta Labs‘ first NFT collection for FailArmy, which sold out in one second.
TMB’s latest collection is curated for the modern pet parent and features the most heart-warming and hysterical animal moments found on the internet.
“As the media landscape continues to evolve, we are constantly looking for new ways to push the boundaries of next-generation digital storytelling,” said Jacob Salamon, vice president of business development at TMB.
“Theta Labs’ blockchain, which is purpose-built for video, provides a unique platform for creator-focused media brands like ours that are fueled by viral content that is discovered and curated across the Internet.
ThetaDrop enables us to mint some of the most recognizable moments on the Web as NFTs for our audiences and the wider world to own and collect — and for our video owners to earn as a result. It’s a win-win for everyone.”
TMB’s second NFT drop leverages Theta’s Web3 video infrastructure and blockchain platform to bring 10 iconic viral videos from The Pet Collective‘s library into a limited-edition set of 1,023 digital collectibles for fans, pet-lovers, and NFT enthusiasts.
“Theta Labs is thrilled to help publishers increase their view times, fan engagement, and brand loyalty among tech-savvy users through our end-to-end decentralized products,” said Mitch Liu, CEO of Theta Labs.
“We’ve been quite pleased with the engagement from our collectibles and content partnership with TMB’s FailArmy; this is just the beginning for Theta bridging media and entertainment into Web3 for our upcoming Metachain launch.”