The PGA TOUR and Web3 brand Autograph are to create a comprehensive “digital collectibles” NFT platform, revolutionizing golf fandom by allowing fans to celebrate their love of the game by owning a token of its storied history.
The PGA TOUR will work with Autograph to create a digital collectibles platform that pulls from TOUR competition video, data, imagery and other competition-related components.
Golf fans will have the opportunity to own and collect NFTs featuring the best PGA TOUR golfers in the world as well as some of their favourite moments from the archives and the current FedExCup Season.
Additionally, collectors will have a chance to earn rewards with a wide range of utility, including access to exclusive digital, in-person and onsite experiences, along with other program benefits.
“The PGA TOUR is excited to work with Autograph to offer digital collectibles that highlight the most talented golfers in the world and their role in the sport’s history,” said Len Brown, PGA TOUR Chief Legal Officer, and EVP, Licensing.
“The TOUR is continuously looking for innovative ways to engage fans to bring them closer to the game and their favourite players, so we’re thrilled to start building the future of golf fandom with the Autograph team.”
“We are thrilled to expand our roster of iconic partners with the addition of the PGA TOUR as our first professional league,” said Richard Rosenblatt, co-founder and co-chairman of the board at Autograph. “Over the last year, we have defined the future of fandom by leveraging NFT technology to bring fans closer to the icons they love across sports, music and entertainment and each other. We look forward to unlocking new potential and offering our community exclusive access to the PGA TOUR team through this partnership.”
The TOUR’s exclusive NFT Digital Collectibles platform with Autograph will launch in early 2023.