Consumer Intelligence Research Partners (CIRP) released the results of its analysis of the first 30 days of iPhone XR sales in the U.S. In short, not only is the iPhone XR one of Apple’s best-selling iPhones, but it’s also one of the most appealing iOS-based phones for Android users.
The iPhone XR, which went on sale on Oct. 26, accounted for 32% of total U.S. iPhone sales in the period, CIRP said. Meanwhile, the high-end iPhone XS and XS Max models together accounted for 35%, it said.
“Based on the initial sales, iPhone XR took the same share of iPhone sales as earlier models in their first month on the market,” Josh Lowitz, CIRP partner and co-founder, said
“The 32% share of iPhone sales for the XR model compares favorably to the 30% share for iPhone X in the similar time frame last year, but lags the combined share of iPhone 8 and 8 Plus during that period last year. Then, the similarly priced models accounted for 39% of units, and after they had been available for a month before the iPhone X was released.”
Among iPhone buyers during the recent 30-day period, 82% upgraded from an existing iPhone while 16% switched from an Android phone, CIRP said.
By comparison, after the November 2017 launch of the iPhone X, 86% upgraded from an iPhone, while 11% switched Android.
Following the September 2017 launch of iPhone 8 and 8 Plus and before the iPhone X was available, 87% upgraded from an iPhone, while 12% switched from Android.
It appears that iPhone XR did serve to attract current Android users,” said Mike Levin, CIRP partner and co-founder.
Based on the pricing and features, we can infer that Apple positioned the iPhone XR to appeal to potential operating-system switchers from Android.
CIRP’s latest report is based on a survey of 165 consumers who purchased an iPhone in the U.S. in the 30 days after the launch of iPhone XR.
