Claire's Stores has launched ShimmerVille, a transformative digital world to explore, work, play, shop and connect with friends.
TCL is to launch a Halloween campaign on the virtual gaming platform Roblox to empower users to create their own immersive experiences. TCL has developed an engaging Halloween-themed virtual party to connect with audiences in a personalized virtual world.
My Little Pony has trotted into Roblox with a new game, "Visit Maretime Bay," in celebration of new episodes of My Little Pony: Make Your Mark, now on Netflix.
Lavazza has entered the metaverse by launching a football video game designed to raise awareness among younger generations about one of the most urgent environmental issues, deforestation.
Samsung has launched Samsung Space Tycoon, a virtual playground built inside the global metaverse platform Roblox.
Gucci has launched a new Gucci Town in Roblox. The “persistent digital space” will serve as an interactive hub with mini-games, a virtual store, and a café.