T-Mobile U.S. announces new $40 “Simple Starter” plan

Last updated:

T-Mobile in the U.S. has announced a new $40 “Simple Starter” plan which includes unlimited talk, text and 500MB of 4G LTE data. Those going over the data cap will find their data speed reduced to 2G speeds.

T-Mobile CMO Mike Sievert says that while Verizon and AT&T have similar plans, their data caps are so low that customers face large overage amount on their bill.

“It’s a bait and switch. Typical customers will easily pay double that. People need to call them out for this,” said the T-Mobile executive.

CEO, John Legere, noted that AT&T’s low-end plan can end up costing 44% more than advertised because of overage fees, which he says hurts those people who can afford it the least. The new T-Mobile plan throttles data speed instead of charging for overages.

Marketing chief Sievert said that over the next three days, the company will announce big news affecting three separate segments of the industry.

Legere stated:

“Our work of transforming wireless on behalf of American consumers is far from done. Stay tuned in the days ahead.

Just look at the frenzy of knee jerk moves the competition launched in recent weeks. It’s been fascinating to watch the big, fat, old-guard carriers stumble as they try to respond and slow the change we are driving into this industry. I don’t know whether to laugh or cringe as they try to present themselves as anything other than the merciless greedy utilities they are. They must be thinking that we are done, because they’ve thrown a ton of money at short-lived promotions that come and go and they’ve rolled out painfully lame knock-offs of Un-carrier innovations like our JUMP! upgrade program. Pay twice for your phone? (I’m looking at you, AT&T.)

[signoff predefined=”Enjoy this?” icon=”icon-users”][/signoff]

Via

We and our partners store or access information on devices, such as cookies and process personal data, such as unique identifiers and standard information sent by a device for the purposes described below. You may click to consent to our and our partners’ processing for such purposes. Alternatively, you may click to refuse to consent, or access more detailed information and change your preferences before consenting.

Your preferences will apply to this website only. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. You can change your preferences at any time by returning to this site or visit our privacy policy.

Privacy Settings saved!
Privacy Settings

We and our partners store or access information on devices, such as cookies and process personal data, such as unique identifiers and standard information sent by a device for the purposes described below. You may click to consent to our and our partners’ processing for such purposes. Alternatively, you may click to refuse to consent, or access more detailed information and change your preferences before consenting. Your preferences will apply to this website only. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. You can change your preferences at any time by returning to this site or visit our privacy policy.

When you use our Services, Rapid Mobile and our partners may use cookies and similar technologies (“cookies”) to store or retrieve information, including information about you, your use of our Services or your device. It is used to make our Services work as you expect them to, to enable analysis of your use and, because our Services are supported by advertising, to enable the delivery of ads that are more relevant to you. The information does not directly identify you. Because we respect your right to privacy, you can choose not to allow some types of cookies and processing. Click on the different category headings to find out more and change our default settings. Not allowing some types of cookies may impact your experience of our Services and what we are able to offer.

We track anonymized user information to improve our website.
  • _ga
  • _gid
  • _gat

Used by Spamshield to stop spam signups.
  • _wpss_h_
  • _wpss_p_

For shopping cart and order processing two cookies will be stored. These cookies are strictly necessary and can not be turned off.
  • woocommerce_cart_hash
  • woocommerce_items_in_cart

In order to use this website we use the following technically required cookies
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec

Confirm my Choices