Apple will be opening the doors to a new 20,000-square-foot retail store situated in Knightsbridge, one of London’s most luxurious shopping areas on July 28, with a line-up of free music, art and wellness sessions confirmed to celebrate the store’s grand opening, including a special guest DJ on the day the doors open.
The new Apple Store is located at 17-27 Brompton Road, London, SW1X 9LF.
Apple said:
Join us from 28–31 July as we celebrate the opening of Apple Brompton Road with a line-up of free music, art and wellness sessions to inspire your summer.
Sign up for live performances and Q&As happening all weekend long. Enter a fantastical AR realm inside the store.
Drop in on 28 July for a special guest DJ set as our new space comes to life.
Fri 29 July: 12:00 pm – 1:00 pm
Join artists Tin&Ed and producer Just Blaze as they share the making of their new immersive AR experience, United Visions.
Created for Getty Museum, the piece brings the fantastical conjurings of the radical poet William Blake to life through augmented reality.
The experience is premiering exclusively at Apple Brompton Road from 28 July. Enter in-store using iPhone or iPad.
Fri 29 July: 06:00 pm – 07:00 pm
Join singer-songwriter Nina Nesbitt for an exclusive in-store performance and Q&A ahead of her new album.
To celebrate the opening of Apple Brompton Road, Apple Music’s Rebecca Judd will join Nina to host a live listening session in Spatial Audio and a track-by-track interview.
Followed by a live set. AirPods Max will be provided.
For sessions with amplified sound, hearing loop technology is available on request
To celebrate the opening, Apple has also created a free wallpaper for iPhone, iPad, and Mac, featuring the floral pattern used to announce the new store’s opening.
