Macro Photography

Apple launches Shot on iPhone Challenge

Share your best iPhone macro photos

Apple is inviting iPhone 13 Pro and iPhone 13 Pro Max users to capture the little things, in a big way, with a macro photography Shot on iPhone Challenge.

The challenge starts today and runs through February 16, 2022, with the winners announced in April.

To celebrate macro photography, Apple welcomes you to share your favourite macro photos taken on iPhone 13 Pro and iPhone 13 Pro Max on Instagram and Twitter using the hashtags #ShotoniPhone and #iPhonemacrochallenge to participate in the challenge.

A panel of expert judges from the industry and Apple will review worldwide submissions and select 10 winning photos. The winning photos will be celebrated in a gallery on Apple Newsroom,, Apple Instagram (@apple), and other official Apple accounts. They may also appear in digital campaigns, Apple Store locations, billboards, or in a public photo exhibition.

The pro camera system on iPhone 13 Pro and iPhone 13 Pro Max features new Ultra Wide, Wide, and Telephoto cameras, all powered by the performance of the Apple-designed A15 Bionic. The all-new Ultra Wide camera features a much wider ƒ/1.8 aperture and a new autofocus system, bringing a 92 percent improvement for low-light environments, producing images that are brighter and sharper.

The new lens design, autofocus capability for the first time in the Ultra Wide on iPhone, and advanced software allow users to capture impressive macro images where subjects appear larger than life.

Some of the most impressive examples of macro photography are shots of seemingly everyday objects like a hairbrush, a food item, or a subject in nature like ice, snow, feathers, flowers, insects, or pets.

Macro photography refers to photographing at high magnifications. Technically speaking, a true macro photo creates an image on the camera sensor that’s the same size as the scene in real life, also known as 1:1 magnification. So if you were to photograph an inch-long flower, the flower would need to take up an inch of your camera sensor.

The beauty of macro photography is its ability to turn the ordinary into the extraordinary.

Tips for iPhone 13 Pro macro photography

  • Make sure to get close to your subject — you can get as close as 2 centimeters (about an inch) away.
  • Place the primary point of focus near the center of the frame, as that’s where the sharpest focus is when shooting in macro on iPhone.
  • Tap an area in the viewfinder to set a specific focus point.
  • Shoot at .5x to capture an Ultra Wide field of view, or try shooting at 1x for tighter framing — iPhone will automatically switch cameras as you get close while maintaining the 1x framing.

Submitting Your Macro Photography

Share your best macro photos taken on iPhone 13 Pro and iPhone 13 Pro Max on Instagram and Twitter, using the hashtags #ShotoniPhone and #iPhonemacrochallenge to participate in the challenge.

Weibo users can participate using #ShotoniPhone# and #iPhonemacrochallenge#.

You need to note which model you used to capture your image in the caption.

You can also choose to submit your images in their highest resolution via email to, using the file format ‘firstname_lastname_macro_iPhonemodel.’ Subject line must be: ‘Shot on iPhone Macro Challenge Submission.

Photos can be straight from the camera, edited through Apple’s editing tools in the Photos app, or edited with third-party software.

Submissions will be accepted beginning at 6:01 a.m. PST on January 25, 2022, and ending at 11:59 p.m. PST on February 16, 2022.

You must be 18 years of age or older to participate, and this challenge is not open to Apple employees or their immediate families.