SAP today announced that the company plans to release enhancements to its SAP hybris Marketing solution, specifically designed to help communication service providers (CSPs) simplify their B2C and B2B customer engagements while improving the effectiveness of their marketing operations.
A U.S. Lenovo customer has filed a class-action lawsuit against the Chinese technology manufacturing company and its Superfish adware, charging both with having invaded customers’ privacy and made money off of analyzing their web browsing habits.
David VanderWaal has been named Vice President of Marketing, LG Electronics USA. He is responsible for overseeing all advertising, consumer research, sponsorships, promotion, shopper insights and digital marketing initiatives for LG's Home Entertainment and Home Appliance business units in the United States.