Sainsbury’s has launched a new initiative to reward customers with Nectar points when they use its ultra-rapid electric vehicle (EV) charging service, Smart Charge.
Sainsbury’s becomes the first EV charging provider in the UK to integrate a national loyalty scheme with its service.
All Smart Charge customers with active Nectar accounts will be able to charge their EV and collect Nectar points from the end of this month, collecting one Nectar point for every pound spent.
EV drivers without a Nectar account can quickly and easily register via the Nectar app or website, or get a card in Sainsbury’s stores and register at home.
Smart Charge is an ultra-rapid EV charging network with over 400 charging bays and counting. The service has already proven to be a hit with drivers as a reliable, accessible and easy-to-use charging solution for their electric vehicle, with more than 65,000 hours of charging to date.
Ultra-rapid’ is the fastest type of EV charging currently available on the market and Sainsbury’s offering is powered by 100% renewable energy.
The news coincides with the launch of the retailer’s 50th Smart Charge EV charging location today, with 12 new bays now available at the Sainsbury’s London Enfield Superstore. Just off the A10, the new site is ideally placed for EV drivers heading in or out of the city.
Patrick Dunne, Sainsbury’s Director of Property, Procurement & EV Ventures, said:
“Today marks a huge milestone for our Smart Charge business as we become the first EV charging provider to offer customers loyalty benefits from a UK leading loyalty programme, Nectar. Rolling out across June, customers using any of our 400 Smart Charge bays across the country will now be able to benefit from collecting Nectar points to spend on their favourite brands.
“With bays in more locations than ever before, and Sainsbury’s stores conveniently placed far and wide, it has never been easier for EV drivers across the UK to access ultra-rapid facilities, and now they can reap the benefit of Nectar points too. Not to forget the added advantage of popping into a Sainsbury’s store to pick up some groceries while waiting for their vehicle charge to complete.
“Our Enfield store is a fantastic location, in a popular residential area of North London and near main roads, making it an ideal spot for our 50th location.
