OnePlus has announced that they are finally dropping their Invite System in order to buy one of their devices. This will kick off from the release of the OnePlus 3 which will be able to purchase invite-free, right from launch day.
The Invite System was always a hot top and the company acknowledge this, while explaining why the Invite system was necessary:
“The invite system has a special place in our history. When we first started out, our team was incredibly small. We had no idea what the demand of the OnePlus One would look like. We also weren’t fans of flash sales, where there’s a risk of everything selling out immediately, forcing fans to wait indefinitely. To address this, we designed the invite system to give customers a chance to purchase a phone as soon as we had inventory ready.
The demand for the OnePlus One was much higher than expected. Some got into a frenzy hunting for invites, while others have complained continuously and loudly ever since. Regardless though, the invite system allowed us to scale our operations and manage our risks to help us grow more sustainably.”
Finally, the company state that the Invite System will be consigned to history:
“With the OnePlus 3, we’re officially saying goodbye to invites. It’s a big step for us as a company, our fans, and fellow tech enthusiasts. After sending out millions of invites over the past two years, it’s hard to not think back to the early days and how far we’ve come. We’re proud to have reached a point where we feel confident in making our new device available without invites from day one.”
The official launch of the OnePlus 3 will take place on June 14. During the first two hours of the launch, the new flagship device will be available exclusively in the Loop app, which doubles as the world’s first global VR shopping experience.
Open sales for the OnePlus 3 will begin on OnePlus.net at 3:00 PM Eastern Time.
Launch schedule for all time zones on June 14:
- 12.30 PM EDT (New York)
- 9.30 AM PDT (San Francisco)
- 4.30 PM UTC/GMT
- 5.30 PM BST (London)
- 6.30 PM CEST (Paris)
- 10.00 PM IST(Bengaluru)
OnePlus 3 Launch: The Loop app is available to download now from Google Play.
