Hyundai India has integrated WhatsApp business as part of its customer service strategy, in partnership IMImobile.
Hyundai is using WhatsApp to streamline its vehicle service booking process; customers can now use their preferred communication channel for service updates, sharing feedback, booking car servicing or receiving invoices, among other functions.
It will also give customers piece of mind – Hyundai’s verified business profile on WhatsApp allows customers to be sure they’re dealing with the carmaker, not fraudsters.
The WhatsApp Business solution enables businesses to connect with 2 billion users in a simple, reliable, and private way across 180 countries worldwide. As an approved WhatsApp Business solution provider, IMImobile’s multi-channel Enterprise CPaaS (Communications Platform-as-a-Service) offering, IMIconnect, enables enterprises to seamlessly integrate WhatsApp Business into their customer communications strategies and drive engagement through intelligent and context-aware messaging.
Hyundai will use WhatsApp Business for booking a car service, providing service updates, sending rich media content, sending repair invoices and capturing customer feedback. To build consumer trust and allow Hyundai customers to verify that they are interacting with an official account Hyundai uses a verified business profile on WhatsApp.
As an asynchronous channel, WhatsApp Business is convenient for consumers and allows customer service agents to handle more conversations at the same time.
Sudarshan Dharmapuri, EVP Products at IMImobile, commented,
“WhatsApp Business offers a new and more convenient way for consumers to communicate with brands. Hyundai recognizes the importance of embracing newer, effective digital communication channels to improve customer experience and create differentiation from their competitors. Conversational customer engagement, service and support present a huge opportunity for businesses, more so now than at any other time. We look forward to working with Hyundai to further optimize the customer service experience.”
