Rubus Labs switches to BlackBerry Enterprise apps in Kochi Startup Village

Recently we reported how there was growing concerns about BlackBerry’s continued  commitment to the Kochi Startup Village in India. One of BlackBerry’s recent priorities is cost-cutting and BlackBerry had put further financial investment in the Village on-hold.

In line with BlackBerry’s emphasis on the Enterprise, Rubus Labs, BlackBerry’s first Asia Pacific innovation zone located in Kochi Startup village, will now shift its focus from consumer apps to enterprise apps and give priority to applications in enterprises in the manufacturing, healthcare, education and logistics verticals, which would need more localised applications.

Annie Mathew, director, alliances and business development, BlackBerry, India said:

“It wouldn’t be the numbers that are significant any more. It would be the quality and the closer relevance to the latest technology, that would be drivers of the Rubus Labs innovation zone,”

Young entrepreneurs will build Blackberry smartphone apps and scale them up to larger applications.[signoff predefined=”Enjoy this?” icon=”icon-users”][/signoff]