Cellhire has appointed Simon Fort to the newly created position of UK Business Development Manager, Reseller Channel, responsible for the growth and development of key strategic partnerships within the UK mobile telecoms reseller industry. He joins Cellhire from 9 Group, where he was Head of Mobile.
Fort’s 25 years’ experience in mobile includes working with some of the largest operators and retailers in the industry, including Vodafone, O2, Three and Tesco Mobile. During that time he honed his skills in product marketing and sales, and developed a deep understanding of the mobile market, its technology and business drivers.
Prior to 9 Group, Fort was a key account manager responsible for the delivery of telecom training solutions to Tesco Mobile, O2 and The Carphone Warehouse, and was previously Head of Product Marketing, Nokia UK.
At Cellhire he will help build company identity, market new products and support the overall journey for the Cellhire channel customer base.
Fort said this about his appointment:
“The partner proposition from Cellhire is second to none. With direct access to Vodafone, O2 and EE, plus a multitude of international relationships, we believe we have an unbeatable offering.”
“It’s a great time to join the business because, as a direct wholesale partner for the top three UK MNOs, Cellhire can offer its partners extremely competitive commercials across a wide range of network tariffs and bespoke solutions. Added to this, Cellhire’s self-service SIM management portal employs network level APIs and allows partners to manage their mobile estate, anytime, anywhere.
“With my experience in the indirect channel I’m very much looking forward to growing Cellhire’s partner business and further developing the company as a key provider of wholesale mobile services to the reseller community.”
As Head of Mobile at 9 Group, Fort was responsible for building and executing the product strategy, commercials, positioning, messaging, and training. Working with sales and marketing teams to drive awareness and increase mobile connections. Responsible for managing product communications and marketing to target key partners and segments.
Matt Bennett, Cellhire UK Managing Director, says,
“Cellhire extends a warm welcome to Simon. His expansive background in mobile telecoms will be a real aid when onboarding new partners and strengthening our position as the leadingmobile telecoms provider to resellers.
He’s a great fit for our UK and International Airtime solutions, where we have established expert status, particularly in flexible data offerings and M2M/IoT.
“His appointment demonstrates the lengths Cellhire will go to attract the right reseller partner.”
