Cisco has completed the acquisition of IMImobile PLC, taking another step on the path towards delivering a future of customer experience.
Businesses need to make richer connections with their customers through the channel of their choice. Which means going beyond email, voice and chat to enable communications on the most popular digital channels like SMS, WhatsApp, Apple Business Chat, Facebook Messenger and in-app communications. Due to rising customer expectations, the quality of those interactive experiences is more important than ever before.
IMImobile orchestrates, automates, monitors and delivers the customer interactions that drive the best experiences. By combining IMImobile’s solution with Webex Contact Center, Cisco will be able to provide a robust Customer Experience as a Service (CXaaS) offer. This new offering will bring together cloud contact center, artificial intelligence, experience management, collaboration and Communications Platform as-a-Service to create a single solution that will give organizations the ability to provide the exceptional experiences that customers expect.
“Customer expectations are rising, proving every interaction matters for the brand and the end-user experience. Customers want delightful experiences where they can have two-way interactions with a business exactly when they need to, on the channel they prefer, without having to wait or jump through hoops to prove who they are, and without having to repeat themselves. With the right technology, world class brands can and must provide this level of easy and effortless interaction. The addition of IMImobile to Cisco will be integral to delivering on the promise of delightful and engaging customer experiences,” said Jeetu Patel, senior vice president and general manager of Cisco’s Security and Application business.
“I’m incredibly excited to welcome the talented IMImobile team to Cisco.”
Jay Patel, IMImobile CEO added:
“We are excited about joining one of the world’s leading technology companies to help create richer and smarter interactions between businesses and their customers,”
“In an increasingly digital world, we will build the most comprehensive platform to orchestrate connected customer journeys. I am looking forward to working with the Cisco team to make this happen.”
Cisco is paying 595 pence per share in exchange for each share of IMImobile, or an aggregate purchase price of approximately USD $730 million assuming fully diluted shares, net of cash and including debt as publicly reported, and based on the prevailing exchange rate at that time.
The IMImobile team joins Cisco’s Contact Center business unit.
