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Coca-Cola is launching a Pride series NFT collection to celebrate the LGBTQIA+ community. Each NFT will be unique and ‘aims to shine colour-filled light on the community’s members and spread a message of Love.’
Coca-Cola will be collaborating with Rich Mnisi, a prominent fashion designer based in South Africa as well as an advocate for LGBTQIA+ community.
Rich Mnisi is a multi-award-winning designer and advocate for LGBTQIA+ rights, especially in his home country of South Africa. Blending his cultures with a contemporary outlook, his work pushes boundaries on the concepts of identity and community.
The Team explained:
His Coca-Cola Pride collection artworks are inspired by an enduring idea: that energy cannot be destroyed. It can only be transferred, changed in form, locked up or released.
Love is similar. It can become any number of things — passion, darkness, trust, heartbreak — but it is always there.
These free forms represent both love’s permanence and its changing state. They’re to remind us of the power that lies within all of us to choose what love will become. Love is what we make it. Choose to love freely.
This limited edition run is created in collaboration with designer and advocate Rich Mnisi whose collection artwork has been split and spread across the collectibles, making each one unique.
These pieces aim to increase visibility and shine a light on the magic of the LGBTQIA+ community “that brings so much colour to our world”.
The NFTs, which are currently being minted on the Polygon Network (MATIC), and some of the NFTs are already listed on OpenSea. The Coca-Cola Pride Series NFTs now have a floor price of 1 Ethereum.
All proceeds of the initial sale of the NFTs will be donated to charities serving the LGBTQIA+ community.
For the first 12 months, the proceeds will be donated directly to OUT, an LGBTQIA+ charity chosen by Rich Mnisi. The organization is the second-oldest in South Arica, serving the LGBTQIA+ community with physical and mental healthcare.