Amazon

Amazon fined 746 million euros Over Data Violations

Luxembourg National Commission for Data Protection said Amazon’s processing of personal data did not comply with the EU General Data Protection Regulation.

Amazon has been issued with a fine of 746 million euros ($887 million) by a European privacy watchdog for breaching the bloc’s data protection laws.

The fine, disclosed by Amazon on Friday in a securities filing, was issued two weeks ago by Luxembourg’s privacy regulator.

The Luxembourg National Commission for Data Protection (CNPD) said Amazon’s processing of personal data did not comply with the EU’s General Data Protection Regulation.

It has ordered Amazon to revise certain undisclosed business practices.

Amazon, which has its European headquarters in Luxembourg, denied that there had been any kind of breach that would violate the GDPR rules.

“Maintaining the security of our customers’ information and their trust are top priorities,” an Amazon spokesperson said.

“There has been no data breach, and no customer data has been exposed to any third party,” they added.

“These facts are undisputed. We strongly disagree with the CNPD’s ruling, and we intend to appeal. The decision relating to how we show customers relevant advertising relies on subjective and untested interpretations of European privacy law, and the proposed fine is entirely out of proportion with even that interpretation.”

The fine marks the latest example of European regulators zeroing in on Big Tech. Officials in Europe and the UK have increasingly been scrutinizing the business practices of companies including Amazon, Apple, Facebook and Google amid allegations they have harmed competition and abused consumer privacy.

The decision concludes a probe started by a 2018 complaint from French privacy rights group La Quadrature du Net. It cautiously welcomed the decision.

“It’s a first step to see a fine that’s dissuasive, but we need to remain vigilant and see if the decision also includes an injunction to correct the infringing behaviour,” said Bastien Le Querrec, a member of La Quadrature’s litigation team, adding the group hadn’t received the decision.

EU data protection regulators’ powers have increased significantly since the bloc’s GDPR rules took effect in May 2018. It allows watchdogs for the first time to levy fines of as much as 4% of a company’s annual global sales. The biggest fine to date was a 50 million-euro penalty for Google issued by France’s CNIL.

We and our partners store or access information on devices, such as cookies and process personal data, such as unique identifiers and standard information sent by a device for the purposes described below. You may click to consent to our and our partners’ processing for such purposes. Alternatively, you may click to refuse to consent, or access more detailed information and change your preferences before consenting.

Your preferences will apply to this website only. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. You can change your preferences at any time by returning to this site or visit our privacy policy.

Privacy Settings saved!
Privacy Settings

We and our partners store or access information on devices, such as cookies and process personal data, such as unique identifiers and standard information sent by a device for the purposes described below. You may click to consent to our and our partners’ processing for such purposes. Alternatively, you may click to refuse to consent, or access more detailed information and change your preferences before consenting. Your preferences will apply to this website only. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. You can change your preferences at any time by returning to this site or visit our privacy policy.

When you use our Services, Rapid Mobile and our partners may use cookies and similar technologies (“cookies”) to store or retrieve information, including information about you, your use of our Services or your device. It is used to make our Services work as you expect them to, to enable analysis of your use and, because our Services are supported by advertising, to enable the delivery of ads that are more relevant to you. The information does not directly identify you. Because we respect your right to privacy, you can choose not to allow some types of cookies and processing. Click on the different category headings to find out more and change our default settings. Not allowing some types of cookies may impact your experience of our Services and what we are able to offer.

We track anonymized user information to improve our website.
  • _ga
  • _gid
  • _gat

Used by Spamshield to stop spam signups.
  • _wpss_h_
  • _wpss_p_

For shopping cart and order processing two cookies will be stored. These cookies are strictly necessary and can not be turned off.
  • woocommerce_cart_hash
  • woocommerce_items_in_cart

In order to use this website we use the following technically required cookies
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec

Confirm my Choices