O2 has unveiled a new experimental store format in partnership with retailer, NEXT. The pilot, known by O2 as Shop-in-Shop, will see four new O2 stores opened within NEXT stores across the country, with ambitions to roll out more widely in the coming months.
O2 Bubl
O2 has launched a new creative platform, in a new positioning that OS says is the company returning to its roots; "a brand and business that’s obsessed with putting customers’ first", building on its industry leading levels of customer loyalty through a completely new creative direction with the introduction of Bubl.
O2 5G
O2 today turned on 5G in Belfast, Cardiff, Edinburgh, London, Slough and Leeds with a promise to have 20 total locations by the end of 2019. It offers four 5G phones, the Samsung Galaxy S10 5G, Samsung Galaxy Note 10 Plus 5G, Samsung Galaxy A90 5G and the Xiaomi Mi Mix 3 5G.