IMImobile has announced it has conditionally agreed to acquire US-based mobile engagement and RCS Business Messaging leader 3Cinteractive (3C). The acquisition allows IMImobile to increase its footprint in North America and become a global market leader for RCS (Rich Communications Services) Business Messaging.
“We are delighted to announce the acquisition of 3Cinteractive and look forward to bringing our technology platform and automation capabilities to more clients in North America and enhancing our RCS deployment capabilities globally,” commented Jay Patel, Group Chief Executive of IMImobile.
3C provides a number of mobile engagement capabilities to enterprises, including mobile messaging, mobile coupons, mobile wallet, mobile web, and more. 3C is a pioneer in the RCS Business Messaging market in North America, and the acquisition will see IMImobile establish a leadership position in deploying RCS Business Messaging solutions for large consumer-facing brands and enterprises globally.
According to industry analysts Mobilesquared, over 3.5 billion people will use RCS by 2023 and business spend will grow to more than $11.4 billion. For the past three years, 3C has been working in close partnership with the GSMA and global mobile carriers to make RCS the preferred messaging channel for brands and enterprises. 3C has deployed RCS with customers including Walgreens, Best Buy and Express.
IMImobile’s enterprise CPaaS (Communications Platform as a Service) cloud communications platform, IMIconnect, enables businesses to intelligently create, manage and automate end-to-end digital customer communications across multiple channels.
Earlier this year, IMImobile released its unified RCS messaging API. Through the API and alongside IMIconnect’s low-code tools and visual workflow builder, enterprises can design, build and launch RCS messaging journeys at speed and scale.
“3Cinteractive adds impressive experience in dealing directly with the most sophisticated consumer-oriented brands, while working closely with the mobile operators in the US on RCS and more. Together we will be ideally positioned to serve the needs of the entire enterprise communications ecosystem with RCS and the IMImobile enterprise CPaaS offering,” commented Bruce Bales, North American Chief Executive of IMImobile.
John Duffy, Founder and Chief Executive Officer at 3Cinteractive, added,
“We believe RCS is the next evolution of mobile messaging, enabling enterprises to deliver rich customer experiences to today’s digitally engaged consumers. IMImobile and 3Cinteractive share the same vision and core values, so we are excited to be joining the IMImobile Group to move faster and on a global scale to address this rapidly growing and exciting market.”
