Apple Watch Series 9

Apple Resumes Watch Series 9 and Ultra 2 Sales in U.S.

Apple Watch Series 9 and Ultra 2 models back on sale in U.S.

Apple Watch US Sales Ban - Story 6 of 8

    After a U.S. appeals court halted the Apple Watch ban in the US , Apple has started resuming sales of its Apple Watch Series 9 and Ultra 2 in the country.

    An Apple spokesperson said that the two Apple Watch models are now available at select US Apple stores, with broader availability expected by Saturday. Apple will also resume online sales of the two Watch models later today at 3 PM ET.

    “Apple’s teams have worked tirelessly over many years to develop technology that empowers users with industry-leading health, wellness and safety features and we are pleased the U.S. Court of Appeals for the Federal Circuit has stayed the exclusion order while it considers our request to stay the order pending our full appeal,” Apple said in an official statement.

    Apple stopped selling its Series 9 and Ultra 2 watches last week in stores and online in response to an International Trade Commission order in October that found the blood oxygen sensor in the devices had infringed on intellectual property from Masimo, a medical technology company that sells to hospitals.

    On Monday, the Biden administration declined to pause the ITC ban. Apple filed the appeal with the U.S. Court of Appeals for the Federal Circuit on Tuesday. The company continues to seek a longer stay. The ITC will need to reply by Jan. 10.

    Apple said on Wednesday that it had submitted redesigned Apple Watch models for customs approval that could negate the ban.

    Apple has routinely marketed its smartwatch as a life-saving device, which has helped launch the Apple Watch into the stratosphere, making it the most popular watch sold around the world. But its skirmish with Masimo threatens to undermine that.

    Apple launched its Series 9 phone in September. It features a custom S9 chip for faster processing and enables hand gestures to control the watch, thanks in part to an enhanced neural engine that processes data from sensors and machine learning.

    Apple said it firmly believes the ITC’s findings are inaccurate and should be reversed. It also plans to take the decision to the Federal Circuit.

    In addition, Apple said it has submitted evidence demonstrating how a ban would negatively impact healthcare, scientific and medical research, and Apple Watch users who rely on the ECG, blood oxygen and other health-related features.