Ads
The Advertising Standards Authority (ASA) has banned a "misleading" advertisement campaign from Three UK. The ad campaign ‘if it’s not Three, it’s not real 5G’, has been banned following complaints from BT and Vodafone, five members of the public and an independent telecoms consultant.
Three UK
Three has announced it will launch its 5G network in August, but it will only be available in London as a home broadband service. Three 5G home broadband customers will be able to plug a hub into the wall to immediately become connected, without lengthy engineer wait times or a long-term contract.
Three UK
Three UK has awarded a multi-million backhaul contract to CityFibre, to connect an additional 1,300 key mobile masts across 59 towns and cities. Full Fibre backhaul is an essential part of delivering a great mobile experience, so partnering with CityFibre is part of Three’s strategy to deliver the UK’s fastest 5G network thanks to its leading 5G spectrum portfolio.
David Hennessy
David Hennessy has been appointed as Chief Technology Officer (CTO). David has been CTO for Three Ireland since 2008 and will now lead a dual role in the Technology and Operations functions across both businesses, responsible for the network and IT systems.
EE
Three UK launched its 5G service in London earlier today, promptly causing EE to file a complaint with the Advertising Standards Authority (ASA) claiming that its slogan, "If it's not Three, it's not real 5G", is misleading. EE is seeking a ban on the ads because they clearly imply that alternative networks' 5G are inferior by comparison.