Apple today unveiled iPhone 11, bringing a new dual-camera system, offering an intuitive camera experience with the highest quality video and Night mode for photos. iPhone 11 is powered by the A13 Bionic chip to perform the most demanding tasks, while getting through an entire day on a single charge, and is designed to withstand the elements with improved water resistance.
“iPhone 11 is the next generation of iPhone, packed with great new capabilities in an incredible design, including new Ultra Wide and Wide cameras for gorgeous videos and photos, the power and ease of use of iOS 13, and A13 Bionic — the fastest chip ever in a smartphone that quickly handles the tasks that matter most to people every day,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing.
“With the tight integration between hardware, software and services, the advancements in iPhone 11 bring an unparalleled user experience at an affordable price to even more customers. We think people will love it.”
With a back design that is sculpted from a single piece of glass, iPhone 11 features the toughest glass ever in a smartphone. It is rated IP68 for water resistance up to 2 metres for up to 30 minutes, and is protected against accidental spills from common liquids such as coffee and soda.
The 6.1-inch all-screen Liquid Retina display features wide colour support and True Tone for a more natural viewing experience.
Customers can interact with their favourite apps in a quick, seamless way with Haptic Touch deeply integrated across iOS 13 to provide app shortcuts for everyday tasks right from the Home screen, including taking a selfie in Camera, checking an appointment in Calendar or previewing email within Mail with just a simple press.
A13 Bionic provides unparalleled performance for every task iPhone 11 handles and features up to 20 percent faster CPU and GPU than A12. A13 Bionic is built for machine learning, with a faster Neural Engine for real-time photo and video analysis, and new Machine Learning Accelerators that allow the CPU to deliver more than 1 trillion operations per second.
Together, A13 Bionic and iOS 13 make up the best machine learning platform in a smartphone. Built for efficiency, the A13 Bionic also enables great all-day battery life.
iPhone 11 introduces a dual-camera system with all-new Ultra Wide and Wide cameras that are deeply integrated into iOS 13, offering the highest quality video in a smartphone and major advancements in photography for the ultimate camera experience.
iPhone 11 shoots beautifully sharp video, with both the Ultra Wide and Wide cameras supporting 4K video with extended dynamic range for more highlight detail and cinematic video stabilisation. With a wider field of view and large focal plane, users can shoot detailed action videos with the Ultra Wide camera.
The dual-camera system lets users easily zoom between each camera while Audio Zoom matches the audio to the video framing for more dynamic sound. With iOS 13, powerful video editing tools are accessible to everyone with the ability to rotate, crop, increase exposure and apply filters to videos instantly all within the new, easy-to-use Camera interface
With iPhone 11, the all-new Ultra Wide camera fundamentally changes the photography experience by capturing four times more scene, and is great for taking landscape or architecture photos, tight shots and more.
A new Wide sensor with 100 percent Focus Pixels enables Night mode, delivering huge improvements to photos captured in indoor and outdoor low-light environments, resulting in brighter images with natural colours and reduced noise. Both cameras work together to enable Portrait mode photos for people, pets, objects and more.
Next-generation Smart HDR uses advanced machine learning to capture more natural-looking images with beautiful highlight and shadow detail on the subject and in the background. Deep Fusion, coming later this fall, is a new image processing system enabled by the Neural Engine of A13 Bionic. Deep Fusion uses advanced machine learning to do pixel-by-pixel processing of photos, optimising for texture, details and noise in every part of the photo.
Apple’s tight integration between hardware and software delivers a redesigned camera interface, providing a more immersive experience that works with the dual-camera system and all-screen display to let users see and capture the area outside of the frame. For the first time, users can easily record video without switching out of Photo mode with QuickTake by simply holding the shutter button to start recording.
The updated TrueDepth camera introduces a new 12MP camera with a wider field of view to capture more in selfies, and next-generation Smart HDR enables more natural-looking photos. Expressive selfie videos take on a whole new look on the TrueDepth camera, now recording 4K video at up to 60 fps and 120 fps slo-mo.
The new Apple-designed U1 chip uses Ultra Wideband technology, the first ever in a smartphone, for spatial awareness. With iOS 13.1 coming on September 30, AirDrop gets even better with directionally aware suggestions.
Face ID, the most secure facial authentication in a smartphone, gets up to 30 percent faster and easier to use with improved performance at varying distances and support for more angles.
Spatial audio provides an immersive surround sound experience and Dolby Atmos delivers powerful, moving audio to iPhone 11.
Gigabit-class LTE and Wi-Fi 6 allow for even faster download speeds and Dual SIM with eSIM.
iPhone 11 will be available in 64GB, 128GB and 256GB models in purple, green, yellow, black, white and PRODUCT(RED) starting at £729. Customers can also get iPhone 11 for £21.99 a month or £529 with trade-in from apple.com/uk, in the Apple Store app and Apple Stores.
Through Apple’s iPhone Upgrade Programme, customers in the UK can get iPhone 11 Pro and iPhone 11 Pro Max with the protection of AppleCare+, choose their carrier and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Programme is available at Apple Stores starting at £40.45 with 0 percent interest.
