Twitter acquires Indian startup ZipDial

Twitter has announced that it has agreed to acquire Bangalore, India-based mobile business and brand platform developer ZipDial for an undisclosed sum.

Rishi Jaitly, market director, India & Southeast Asia for Twitter shared the news through a blog post.

“On behalf of our India operations, I’m delighted to welcome ZipDial’s leadership, employees and a new office in Bangalore to the spirited team that is @TwitterIndia,” he said.

The acquisition will enable Twitter to reach out to users with feature phones or erratic mobile data connectivity, bringing on-demand alerts when users make missed calls (a call that disconnects before the other party answers).

Twitter shared an example of how it might grow with ZipDial in India.

“Today, people across India use ZipDial’s platform to access great content, including cricket scores, audio programming, Tweets from their favorite Bollywood stars – and much more – on their mobile phones.

Leading figures, including actors, politicians and athletes, also use the platform to instantly reach millions of citizens on Twitter through text and voice messages. By coming together with ZipDial, we’ll help more people around the world enjoy great and relevant Twitter experiences on their mobile phones.”

ZipDial has also partnered with Facebook to offer updates from brands through its Facebook Click2Call ad service. It created mobile ads for brands that featured buttons to make a missed call and users received information via voice and text messages about the brand.