UK

O2 has unveiled a new experimental store format in partnership with retailer, NEXT. The pilot, known by O2 as Shop-in-Shop, will see four new O2 stores opened within NEXT stores across the country, with ambitions to roll out more widely in the coming months.

O2 plans to reduce carbon emissions across its business by 2025, giving UK consumers and businesses a mobile network where calls, texts and data are powered by cleaner, greener energy.